Wednesday, July 09, 2008
By Richard Nalley
• Laura Catena argentine ambassador ARGENTINA
Laura Catena, 37, isn't just a practicing emergency-room physician with degrees from Harvard and Stanford; she's also the export manager and a pivotal player at Catena Zapata, her father's groundbreaking Argentine winery. She somehow finds time to make wines under her own label, called Luca, using formerly untapped vineyard sites to produce some of Argentina's top artisanal wines. These include the Luca Pinot Noir, made from grapes grown in a new vineyard that's a dizzying 3,710 feet up in the Andes.
• Vanya Cullen aussie cult fave AUSTRALIA
Vanya Cullen, 45, is one of Australia's most celebrated winemakers. Her role model is her mother, Diana, who was awarded the Order of Australia for her viticultural work. Vanya became Cullen's head winemaker only three years after graduating from Australia's premier wine school, and her skill— in bottlings like the finely balanced Diana Madeline Cabernet Sauvignon Merlot—has made her tiny winery a cult favorite.
• Johannes Hirsch screw-cap visionary AUSTRIA
Johannes Hirsch, 34, recently made the brave decision to bottle all Hirsch wines with screw caps, from the less-than-$20 "Veltliner #1" to the spicy, racy $45 Zöbinger Heiligenstein Riesling. It's a stand for quality—no more cork-tainted bottles—like his decision to hold his wines until maturity, often in September, rather than send them out for an easy sale during Austria's spring wine-release hoopla. Hirsch is a serious winemaker, but he isn't humorless—witness his screw-cap monocle at right.
• Yves Cuilleron rhône white specialist FRANCE
In France's Rhône Valley, known for powerhouse reds, winemaker Yves Cuilleron has earned an international following for his minerally Condrieus and perfumed Saint-Joseph whites. Now 43, he acquired Cave Yves Cuilleron from his uncle in 1987, creating, after only three years, wines like his exotic, honeyed Condrieu Les Chaillets. It's made from the same vineyard that supplies part of the blend for Deux C, the groundbreaking transatlantic Viognier he co-produces with California's Cold Heaven Cellars—half of the wine is made in France, half in the United States.
• Jean-Guillaume Prats bordeaux modernizer FRANCE
His family sold Bordeaux's fabled Château Cos d'Estournel in 1998, but fourth-generation scion Jean-Guillaume Prats was asked to stay on. In 2000, at 29, he became CEO, and began working on his vision for a more "modern" wine. Early next year, he will debut an affordable, high-caliber Bordeaux, Goulée, with Cos's owner, Michel Reybier; this year he's working with his father and Hubert de Boüard de Laforest of Château Angélus on a South African joint venture.
• Christophe Sabon old-vine champion FRANCE
In 1991, when 20-year-old Christophe Sabon took over the winemaking at Domaine de la Janasse, the winery his father, Aimé, founded 18 years earlier, it marked the start of Janasse's rise to the top ranks of Châteauneuf-du-Pape producers. Aimé stepped aside to concentrate on the organically farmed vineyards, leaving Christophe free to vinify some of the Rhône's most layered and elegant expressions of Grenache-based reds, like the magisterial Chaupin bottling, harvested from a sandy, tiny-yield vineyard planted in 1912.
• Jérémy Seysess pinot perfectionist FRANCE
Jérémy Seysses grew up at the famed Domaine Dujac, founded by his father Jacques in 1967; now 30, he is increasingly setting its course, using vineyards that include parcels in five grands crus to produce remarkable Burgundies like Dujac's Clos de la Roche. In 2000, father and son founded the négociant Dujac Fils & Père, which Jérémy oversees—when he isn't making wine for Domaine de Triennes, the family property in Provence.
• Laurent Champs champagne master FRANCE
The small estate-based Champagne house of Vilmart was founded in 1890, but only when Laurent Champs took over in 1997 at age 28 did its wines become shockingly good. Champs began fermenting and aging portions of the wine in new oak barrels; he also implemented labor-intensive biodynamic vineyard methods. As a result, Vilmart's primarily Chardonnay Champagnes, like the great Coeur de Cuvée, have a shimmering, silky smokiness that's unmistakable.
• Thomas + Oliver Haag turnaround pros GERMANY
Thomas, 39, and Oliver Haag, 32, are moving beyond the fame their father, Wilhelm, has brought the family's 400-year-old Fritz Haag estate. Oliver—who helped whip well-known producer Wegeler's storied Rheingau estate into shape—now shares winemaking duties at Fritz Haag with his father, creating concentrated Rieslings, like the top-of-the-line Brauneberger Juffer-Sonnenuhr. In 1997, Thomas acquired the Schloss Lieser estate, where he'd been the winemaker, and has since returned this Mosel property to its former glory.
• Mihalis Boutaris native-grape expert GREECE
Mihalis Boutaris, 30, uses Greece's great native Xinomavro grape to produce powerful, modern red wines—leading the way in the current Greek wine renaissance. Working with his celebrated winemaker father, Yiannis, at the family's Ktima Kir-Yianni estates, Boutaris has gained international attention for bottlings like the robust, raspberry-tinged Xinomavro-Merlot blend, Yianakohori.
• Philipp Wittmann voice of the rheinhessen GERMANY
Philipp Wittmann wins the German wine trifecta: The 31-year-old fashions delicious dry Riesling and dessert wines from a family estate that dates back to 1663; he's championed obscure grapes such as Albalonga, using it to make a sensuous, luxury-priced dessert wine; and he's been instrumental in bringing the country's Rheinhessen region to international prominence with such Rieslings as his sleek, racy Westhofener Morstein Spätlese.
• Marco Caprai sagrantino savior ITALY
Marco Caprai took charge of his family's Arnaldo Caprai wine estate in 1989 at 21—and within a few years made the sleepy village of Montefalco and its little-known local grape, Sagrantino, famous. His viticultural research revealed that the grape contains more flavor compounds than any other in Italy; his winemaking prowess helped transform that intensely spicy fruit into prized bottlings like the Sagrantino di Montefalco 25 Anni.
• Marco Bernabei vine reviver ITALY
Marco Bernabei is leading Italy into the future by taking it back to its past. The son of famed wine consultant Franco Bernabei, Marco, 28, is a Tuscany-based agronomist with a passion for uncovering the most authentic native vine material—the preeminent Vernaccia of San Gimignano, Grechetto of Todi, and Verdello of Umbria. He's also a sought-after consulting winemaker, working together with his father at wineries like Mormoraia, Castello di Corbara and I Sodi.
• Dirk Niepoort multitasker extraordinaire PORTUGAL
Dirk Niepoort, 41, is a revolutionary in Portuguese wine. The descendent of a centuries-old Dutch port-producing family, Niepoort runs an import-export company with his partners, is one of the leaders of the collective that makes the wonderful Lavradores de Feitoria table wines, oversees his family's top-notch ports, and makes what is arguably Portugal's greatest red, Batuta.
• Sara Pérez catalan heroine SPAIN
In 1981, when she was nine, Sara Pérez's winemaker father dragged the family to live in the mountains of Priorato. A few years later she began helping out in his Clos Martinet winery, and by her early twenties, she had begun to make its wines herself. Now one of Spain's most sought-after consulting winemakers, she produces high-end wines for Catalan producers, as well as her own Venus, a robust Cariñena-Syrah blend that has helped put Spain's Montsant region on the world wine map.
• Ales Kristancic organic modernist SLOVENIA
Ales Kristancic, 37, has done more than anyone to make Slovenia one of the world's most promising wine regions, combining organic farming with the latest technology to create his attention-getting Movia whites, like the acclaimed Veliko Bianco. A blend of Ribolla Gialla, Chardonnay, Sauvignon Blanc and Pinot Grigio, it's aged for at least two years in Slovenian oak, a span that would mummify most other whites, yet the Veliko emerges full-bodied, complex and intriguing.
• Telmo Rodriguez grape crusader SPAIN
Telmo Rodriguez, 42, is Spain's leading advocate for the resurrection of native grape varieties. He started early: In 1989, while at the University of Bordeaux, he began helping to make wine at Remelluri, where his father, Jaime, was producing one of the first single-vineyard Riojas. Today Telmo produces a wide range of wines, including his own broodingly dark Rioja, Altos de Lanzaga.
• Alvaro Palacios prodigal son who returned SPAIN
The most renowned Spanish winemaker of his generation, Alvaro Palacios, 41, started his career when his father, Jose, essentially tossed him out of the family winery, Rioja's Palacios Remondo. Palacios headed east and revitalized the Priorato region with his Finca Dofí and L'Ermita, then did the same in Bierzo. In 2000, he was called back to the family winery, where he has remade Palacios Remondo into a top Rioja producer.
• Mike Ratcliffe cape statesman SOUTH AFRICA
Despite being only 32, Mike Ratcliffe of Warwick Estate is one of South Africa's foremost wine statesmen, leading the charge for a forthcoming label designation, "Cape Blend," for reds containing his country's signature Pinotage grape. At Warwick, which his family founded in 1964, Ratcliffe uses cutting-edge technology like satellite imaging to make wines with an Old World classicism, such as the opulent Cabernet-based Estate Reserve.
• Joe + Steve Dutton pinot pair USA
Joe, 36, and Steve Dutton, 38, grow grapes in Sonoma's Russian River Valley, and cult wineries like Kistler and Patz & Hall vie for their Dutton Ranch fruit. But both brothers, who inherited their holdings from their late father, Warren, also make their own wines. Joe founded Sebastopol Vineyards in 1995, then Dutton Estate in 2002; his Warren's Reserve Pinot Noir is a standout. At Dutton-Goldfield, Steve co-produces silky wines like the Devil's Gulch Pinot Noir.
• Paul Golitzin cabernet virtuoso USA
Though Quilceda Creek in Snohomish, Washington, was known when Paul Golitzin, 35, took over as winemaker in 1992, its rise to fame parallels his career there. His talent may be genetic: Paul's father, Alex, made great Cabernet and founded Quilceda Creek at the urging of his uncle, California legend Andre Tchelistcheff. Quilceda Creek has stayed small—the winery, with its copper-colored dome, built in 2003, produces only about 3,400 cases a year of its dense yet complex flagship Cabernet Sauvignon.
• Chris Figgins washington standard bearer USA
Chris Figgins, 31, makes the wine everyone wants but few ever get. The waiting list at his family's Leonetti Cellar in Walla Walla, Washington, is more than 1,000 names long—all eager to acquire a single bottle of Figgins's monumental Cabernet Sauvignon. But Figgins isn't coasting: Recently he supervised the development of Leonetti's new Loess Vineyard, and he also started planting 55 more acres for a future project he'll oversee.
• Gina Gallo sonoma star USA
Star of television commercials and print ads, Gina Gallo, 38, is one of the most famous winemakers in America, which would have pleased—and surprised—her late grandfather Julio. She and her vineyard manager brother Matt, 42, have redefined global wine giant E & J Gallo. Their Gallo of Sonoma division has given the family its first major presence in high-end wine, earning particular acclaim for the flagship Estate Cabernet Sauvignon. Its $60-plus price tag also might have surprised—and pleased—grandpa.
• Jeff + Mark Pisoni vineyard visionaries USA
The Pisoni brothers are turning one of America's great vineyards into one of its great wineries. Their father, Gary, laid the groundwork in 1982, buying unpromising land in the Santa Lucia Highlands and building it into a grand cru–worthy vineyard. But it took winemaker Jeff (left), 26, and business manager–grape grower Mark, 28, to go beyond selling grapes and create a Pisoni label, releasing the voluptuous Estate Pinot Noir in 1998. Then they got to work on dad's new label, Lucia, which debuted in 2000.
• Kirk Venge creative consultant USA
In a short time, Kirk Venge, 29, has become one of Napa Valley's most in-demand winemaking consultants, making stellar wines for clients such as Bacio Divino, Fantesca and Macauley. His father, Nils, provided a good example, both as a consultant and at his own small winery, Saddleback Cellars. The two joined forces for their latest project: the new Venge Vineyards winery, which opened in 2003—a year in which its flagship Oakville Cabernet Sauvignon shows its classically rich, olive-touched character.
Monday, July 07, 2008
Thursday, June 19, 2008
Monday, June 02, 2008
Monday, May 26, 2008
Tuesday, April 01, 2008
Lanie Janie and her tasting room team did a fantastic job of ensuring that the wine and evening flowed smoothly and freely.
Ronald our resident 'Braai Master' cooked everyone's meat to perfection, we had a blind tasting and Mike, to everyone's demand, even told the story of Prof Black!
At one stage in the night a guest said that the Prof Black Sav Blanc was so good, it tasted like 'mothers milk'!
It was a great evening and hopefully there will be many more to come!
Take a look at all the photo's:
>>Click Here<<
Thanks for coming everyone!
Thursday, March 27, 2008
Tuesday, March 25, 2008
Wednesday, March 19, 2008
Monday, March 17, 2008
Wednesday, March 12, 2008
Sunday, March 09, 2008
With that in mind, we have one last favour to ask you: Can you please click on the icon below and vote, vote, vote for us!!!

And once you have voted for us, we suggest you give the following blogs in their respective categories, your vote too - they thoroughly deserve it:
South African Weblog of the Year:
SA Rocks
Best Overseas South African Blog
Cooksister
Best SA Blog about Technology/Computers/Web Development
iMod
Thanks everyone, have a great day and crack open a great bottle of wine tonight!
Thursday, March 06, 2008
Thursday, February 28, 2008
Monday, February 25, 2008
Friday, February 22, 2008
We would love it if you could take a few moments of your time to nominate us in the "Best SA Blog about Food & Wine"!
Just click on the icon below to cast your vote:

While you there - in the spirit of being proudly South African - we recommend that you also vote for these outstanding South African blogs:
SA Rocks
The Cru
Vilafonte Blog
The Pinotage Club
Winefly Selection
Wine Country
They are all a great read, so give them a go and decide for yourself - in the meantime,thanks again for your support!
Wednesday, February 20, 2008
Tuesday, February 19, 2008
Monday, February 18, 2008
In the words of Ronald our viticulturist (RonViti) , "the grapes are looking great and we are seeing some fantastic, healthy bunches coming in" - we are no doubt very excited about the vintage!
In an effort to bring you closer to the heart of the effort and people involved in creating your favourite Warwick wine - we will be bringing you a series of videos highlighting this years harvest!
You'll see everything from where in the vineyard the grapes came from, the tractors used to transport them, the berry sorting process and you'll even see us filling up the barrels! And who knows - you may even catch a glimpse of our famous "Wedding Cup" in one or two of the videos - in which case there may be some sort of reward (so keep your eyes glued!)!
We hope you find them entertaining and informative - above all we hope that you feel a connection with the estate, the wine and the people who are so passionately involved!
Feel free to comment and ask questions!
Tuesday, January 08, 2008
Monday, September 24, 2007
What a great trip. I went to Germany, England and Holland for the Cape Winemakers Guild to promote both the guilds wine, as well as that of Warwick. I had an absolute blast and the amount of positive feedback is really reassuring.
The German tasting was held in Hamburg at the Intercontinental hotel, and was one of the most stylish tastings I have been to. We did the tasting with the Guild wine in partnership with the Sauvignon blanc society and WOSA, and the synergy proved very positive.
About 100 people attended the tasting that was held on the same day as that of all the new German wines that where being, released, so we were very fortunate to have such a good attendance. The view over the city, combined with Cape tapas and good feedback from the tasters made the tasting really worth while.
Hamburg surprised as a city and with its people, to make this tasting extremely memorable.
Wednesday, August 22, 2007
Next week I am starting my mini world tour for the Cape Winemakers Guild. I will be giving tastings in Germany, England and Holland. I will be traveling with another guild member, David Trafford, and we will show off the wines from the guild. I will have time in between to visit some clients and see what is happening in the bigger wine world.
Very exciting stuff. I have already started packing my bags. The country mouse is off to see the world.
Tuesday, August 07, 2007
The most common activity in the cellar is racking wine. This means we take the wine out of barrel, into a tank and back into the same barrel. This seems an exercise in futility at first, but it is a very important part of the process.
Through racking we get a chance to add air to the wine, inadvertently, and we also check the sulphur levels to protect the wine against oxidation and spoilage.
We have 800 barrels in total and we try to rack them three times a year. The job a very labour intensive, but the end result is worth it.
Tuesday, July 31, 2007
During ageing some wine is lost because of evaporation. If the room is very humid the alcohol content of the wine will actually go down while if the room is very dry the alcohol content will go up slightly.
To prevent the staves in the barrels from drying out we therefore have to top barrels once a month. This is quite a big task if you have 800 barrels and we use quite a bit of wine in the process. This is also the main time when the wine gets some air contrary to most peoples belief that air comes in through the staves.
So our main aim today is to top and replace the bit of wine comonly referd to as the angels share.
Monday, July 09, 2007
The 2007 Professor Black is out. We finished labelling the wine last week so get your orders in. The Trilogy 2005 is also labelled so you can get some of that at the same time.
This week we are moving the last of the 2007 red wines to barrel and then we will start racking the red wines from the 2006 vintage.
Barrels barrels barrels. I will be counting barrels in my sleep.
Thursday, June 21, 2007
We have started folding the boxes for the Professor Black 2007. We have stickers for Germany, the USA and the rest of the world. It takes quite a bit of planning to organise this effort.
Next week we will label the most urgent Professor black 2007 orders as well as the Trilogy 2005 orders. We will have a few days in the next to label the rest so I hope we finish everything.
Not long now.
Monday, June 11, 2007
Yes folks, its that time of the year again. All those who have signed up for pre orders of the 2007 Professor Black Sauvignon blanc and the 2005 Trilogy will soon be rewarded. We are finally bottling the wine this week.
Bottling is a tricky operation and after spending months( and years with the Trilogy) this is the time that I must safely put the wine in the bottle. It can be very tricky so we are ultra careful.
After this week of heavy bottling we will finally label the wine at the end of the month so the wine should be ready in the first week of June.
Patience will definitely be rewarded.
Friday, March 09, 2007
Monday, February 12, 2007
Tuesday, February 06, 2007
Nearly finished with the sauvignon blanc
One more day to go and that is it. The weather girl predicts some rain for the weekend and we are heeding her warning and finishing off with the Sauvignon blanc.
Thirsty work.
Monday, February 05, 2007
Sauvign Blanc being crushed

Thursday, January 25, 2007
It is absolutely crazy here with the warm weather causing all the grapes to ripen at once.
We took in a ton of Chardonnay for sparkling wine on Tuesday and we are starting on the Pinotage today. Next week it will be sauvignon sauvignon sauvignon.
We are off with a bang and it can only be fun.
Fire in the Winelands

Tuesday, January 09, 2007
Slowly getting ready for harvest here. Me and Ronald had look at the vineyards and they are coming on fine. This year we had a lot less wind than last year and good rains in winter so there is no sign of water stress.
The evenings are cool which is great fro the Sauvignon blanc we will proably start harvesting first. This year we will be harvesting about 70 tons of Sauvignon blanc which will be our biggest harvest to date. Great news for all those clamouring for the Sauvignon blanc.
This year we will have two interns in the cellar. Ben Portet is from Australia and is joining us after a harvest in France. Together with Anne Bullen, who is doing her final year studying winemaking at Stellenbosch University, we will be six people in the cellar for harvest.
Friday, December 08, 2006
WARWICK TRILOGY: Top 100 Wines of 2006/Wine Enthusiast Magazine
Congratulations Team
Mike
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| | Wine Enthusiast SELECTS Top 100 Wines of the Year December 7, 2006— Elmsford, New York – Wine Enthusiast Magazine, one of the world’s most respected and quoted publications in the field of wine and spirits, has named De Loach’s 2004 30th Anniversary Pinot Noir from California’s Russian River region “Wine of the Year” in its December 31st “Best of Year” issue, available this week. The Best of Year issue celebrates the Wine Enthusiast’s Top 100 Wines of 2006 and also recognizes the year’s Top 100 Best Buys, with a Washington State Shiraz as the number one best-buy choice. Carefully selected by the editors of Wine Enthusiast Magazine, the annual “Best of Year” selections are drawn from the nearly 10,000 wines tasted over the course of 2006 and represents the highest standards in quality, price, availability, newsworthiness, excitement and buzz! The list covers all five major categories of wine: sparkling wines, red and white table wines, fortified wines and dessert wines. Winners this year include wines from 13 different countries of origin. “More and more countries are making top-flight wines, and the 2006 list reflects the great improvements in winemaking that we’re seeing around the world,” said Wine Enthusiast Magazine Tasting Director and Senior Editor, Joe Czerwinski. The Top 100 Wines of 2006 The Top 100 Wines of 2006 include 56 New World wines and 44 from Since multiple factors were considered when selecting wines for this prestigious list, not all wines on the Top 100 list are necessarily the highest-scoring wines. Of those featured, the wines that received the three highest scores from the Wine Enthusiast 100-point rating scale were all Cabernet blends from the 2002 vintage in California, including: Sloan Cabernet Blend, Rutherford, unique recipient of 100 points; Rubicon Estate Cabernet Blend and Harlan Estate, Cabernet Blend, Napa Valley, both 99 points. The average score of Top 100 Wines is 94, while the average price of Top 100 Wines is $53, with the median price at $36. The Top 100 Best Buys of 2006 Less than 1% of all wines tasted over the course of the year make it onto the Wine Enthusiast Magazine’s Best Buy list. Wines designated as the Top 100 Best Buys of 2006 have wine-rating scores of 85 points or higher of the 100-point scale and generally have a suggested retail price of $15 or below. The grand winner this year was Columbia Crest’s Grand Estate Shiraz from Of the top 100 Best Buys, 52 wines are from the New World while 48 are
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Tuesday, August 22, 2006
WARWICK ESTATE: Challenge International Du Vin
Dear ‘Team
More good news!
The results are in for the Challenge International Du Vin 2006.
The Challenge International du Vin is the biggest French international wine competition with over 30 countries entering and 5000 wineries entering.
South Africa received 5 medals, of those, Warwick took home 1 gold, 1 bronze and 1 silver – a total of 60% of South Africa’s results.
http://www.challengeduvin.fr/result_search.php
Well done everyone … another positive result!
I hope that this info is useful.
Mike
_______________________________________________________________
Mike Ratcliffe
* PO
( Phone: +27 (0) 21 88 44410
4 Fax: +27 (0) 21 88 44025
( Skype: mikeatwarwick
ÿ mike@warwickwine.com
Wednesday, June 07, 2006
I just finished doing the 2004 red wine blends and I am very happy. This not an one day exercise, but a task that stretches over weeks with decisions you have to sleep over.
Blending is a bit like alchemy because when you do the blends the results are often not what you expected. One plus one equals three in many cases so trial and error can be a very rewarding journey.
For the 2004 vintage we only have 100 cases of Cabernet Franc. This is because we had a very small crop in 2004 and most of this gorgeous wine has to go to the Trilogy. Cabernet Franc is a wonderful component to have and we are very fortunate to have ane of the best vineyards in the country on our farm. The block is known as The Far Side because of its location. The block is very consistent in quality and gives us an edge when blending.
The 2004 Trilogy is one of the best to date and I think it will sell out even quicker than the previous vintage.
The Three Cape Ladies is also a step up and proof that all our efforts in the vineyard are finally paying off. This year their long lost cousin Shiraz joins the Three Cape Ladies. Our once off Shiraz that became a cult wine in the US has finally found a home in this blend and helps the other ladies to hold the flag.
Wednesday, May 10, 2006
Wine across America Blog Los Angeles
Todays PODCAST from
DOWNLOAD TELL A FRIEND PLAY
Distribution in America is the key to success. Like anywhere in the
world, route to market is always going to be the killer attribute that can
mean the difference between success and failure. Nowhere in the world is
this more apparent than in the United States where the neo-prohibitionist
hangover of federal liquor controls hangs thick in the air. Americans, it
seems, have reached an uneasy state of acceptance of this extraordinary
status quo where every facet of a wines journey to the end consumer pads
somebodys pocket. To recapr for those who are confised by these statements.
America (generally) has a 3 tiered system of wine distribution whereby the
non-American producer cannot legally sell wine to anyone but a wine
importer. The absurdity starts when you understand that no single person or
business entity may own both a distribution and import license. What this
means is that the importer cannot sell wine to the consumer or even the
retailer/restaurateur and can only sell wine toa distributor who in turn can
also only sell wine to the trade. Technically speaking, the only place a
consumer can gain access to imported wines is through the 3rd tier of the
channel which is the retailer or restaurateur. Once you understand the
vastness of the US market, it is understandable that perhaps this system
would have evolved independently as few companies have the infrastructure
and capabilities to own and distribute nationally with efficiency. But the
system really falls down in the sense that it suppresses free market
activities and that the larger National distributors have little in the way
of competition. As a result of this and to further entrench this skewed
power balance, the larger distributors are being consolidated at a rate
that is unprecedented and fewer distributors are controlling more of the
market. It feels sometimes that every medium-size distributor in the US is
simply waiting for the big guys to come along and buy them out. Might I be
over-dramatising this? Maybe, but this is the feeling on the ground.
So what does this mean for South Africa? Well, for every distributor that
gets purchased, this means fewer distribution slots for South African wines
exist and fewer small producers are able to participate in what becomes a
much larger structure. The larger a distributor gets, the larger the
supplier has to become in order to become a meaningful contributor to bottom-
line. The big brands become bigger and the smaller brands get squeezed out.
The consolidation of distribution and ongoing production fragmentation
continues apace. The two trends are not compatible and we will have to win
over some serious buyers to grow South African wine in the US usually at
the expense of another global supplier.
So where are the opportunities?
The federal and state regulators are slowly (very slowly) dismantling the
complex wine distribution laws, but a combineation of big business
(distributor) lobbying in Washington, a very religious and conservative
population and misplaced priorities is hampering this progress. A high-
profile battle between retail giant Costco and the state of Washington
recently threw up a couple of clues about the future when Costco won the
first step in the battle to allow it to ship directly from the producer. Of
course this judgement will go to appeal and will probably be held up for
years, but Costco is being aggressive and has set a valuable precedent which
any sensible judge cannot fail to respect.
Is this a good thing? Well, yes and no as it si being championed by the
mammoth retailers and you can be sure that they are not pursuing a
Samaritanian endeavour to make money for the supplier no, they are chasing
margin for their bottom-line because they know that through direct imports
and direct shipments, that they can leverage their massive nation-wide
distribution network to exponentially multiply their sales and balloon
already embarrassing margins.
Opportunities exist for South African suppliers to find routes to market
that narrow the gap between importer, distributor and retailer. In some
states, it is (kind-of) legal for the husband to own an import license, the
wife to own a distribution license and the kids to own multiple retail
licenses. It happens another symptom of an idiotic system. Many California
wineries drive a substantial volume of their sales through wine clubs and
direct shipments to customers. Of course there is a limited amount of states
that you can ship to directly, but this has been growing over the years. Is
there a business model here for South African wineries. Is there an
effective model for a South African winery to run a wine club for direct
sales to customers? The answer must be yes, but there has to be demand first
and brand South Africa must become more entrenched before this will work. So
the hard work lies ahead in this massive market opportunity that is the USA.
Sunday, May 07, 2006
Wine across America California Dreaming!
The late night arrival of Team South Africa on the East Coast with an additional 3 time-zone changes was a minor shock as the road-show rolls on. After 3 months of non-stop rain that has been seriously affecting budding and shoot-development in California, the skies finally opened on the day of the Wines of South Africa tasting downtown, a stones throw from the eponymous Embarcadero. By many accounts, this tasting has been the most successful of the tour to date. Restaurateurs, retailers and eager consumers arrived in droves and kept everyone busy with an intense interest in learning more about South African wine. It is once again clear how closely linked tourism and wine are in selling brand South Africa. A large majority of the consumers had either been to South Africa or knew of someone that was going and this provided the key draw card, in my opinion. Americans have an embarrassment of choice and this is what has made America the enormous consumer culture that it is or was it the other way around? The
consumer, on the one hand, can be a little jaded and confused by choice. But if the message and the choice is communicated clearly and unambiguously to the consumer, they show an incredible willingness to open themselves up to trying something new. I have said this before but feel that it is important to restate. Americans want us to teach them about our products and they want to buy them. We just need to start working on a clear message because at the moment our little wine industry does not have the financial or logistical clout to really get the message across. Sydney Harbour Bridge sells more Australian wine than you can imagine. Finding Nemo and many other cultural icons has driven a whole generation to find Aussie interesting and exciting. We got close with Lion King but it was really not there, was it? On the subject of repeating myself, If I hear another consumer complaining that the wines on the WOSA show are not available in the USA, I will scream. It is always going to be difficult to give new entrants an opportunity to show their wines, but
perhaps we are putting the cart before the horse on this one. Perhaps these producers have had an opportunity to learn a huge amount about the US market and get a feeling for how to go about positioning themselves to enter the market, but it seems like an illogical and costly entry and market research solution. The tasting this afternoon in Costa Mesa, South of LA is being hosted by a prominent retailer called Hi-Time liquors. Once again the problem is going to raise its head as the consumers can only purchase the wines that the retailer stocks, and at best wines that have Californian distribution its a tough school. Wow! The Costa Mesa Orange County tasting was a hit the consumers came out in droves and we were run off of our feet. This tasting must have rated as one the most intense and focused consumer wine tastings that I have ever been privileged to participate in. Wines poured, winemakers sweated, consumers listened and the wines of South Africa touched the perfect Southern California market. It was a monumental tasting and even impressed the organizers. I arrived a little more than 10 minutes before the tasting started ( a little late) and had to fight through about 100 people queuing at the door to get in. Big thank must go to Hi-Time Cellars for their excellent organization and boundless energy the show was great!
together it has been an eye-opener for many producers and will be a catalyst for South Africa in this market. It is also a catalyst for greater cooperation in building South African wines in the US by building brand South Africa. One of the great minds behind doing just that is Yvonne Johnston at the SA International Marketing Council. It has been said that a bottle of wine in every wine shop and on every wine list in America will act as a positive reinforcer for Brand South Africas generic image. The wine industry has a lot to offer our marketing drive and we should not play second-fiddle. Tourism and many other SA industries engaged in marketing all have an excellent opportunity to harness synergies by partnering with WOSA wine is exploding in America and we are in the right place at the right time but there will not be more than one chance to get it right. Thursday, May 04, 2006
The Wines of South Africa tour heads West
I have now arrived along with Team South Africa in beautiful (and chilly)
San Francisco the flight from Chicago is only 4 hours, but takes in 3
times zones and even this short distance leaves you with jet lag after a
run along the Embarcadero, the waterfront of San Francisco I feel refreshed
and ready for another big day.
But first, lets chat about Chicago. I had some very detailed debates about
the efficacy of the South African presence in the USA with Norman Cilliers
and Ken Forrester who are co-conspirators on this unabashed assault on the
USA. A lot of thoughts came out along with a lot of things that I wanted to
share. A question was posed about how many of the people manning the stands
on the WOSA roadshow actually have authority to transact business and take
any kind of meaningful business decisions. A lot of comment has been
received from consumers, retailers and restaurateurs that they have liked a
lot of the wines and upon enquiring about the producers distributor, were
told that the wines are not available in the USA. Now we understand that
many of the producers are looking for importers and distributors and that
this is a fishing expedition, it was seen as intensely negative from many.
Another thought was that there may be examples of people from South Africa
on the tour who were considering this as a mini vacation from the office and
really had very little likelihood of doing any business. I would encourage a
thorough evaluation of the process upon return to South Africa to see if
there has been any return at all from this trip across America. This is a
concern does this apply to other WOSA road trips? It was suggested in the
same debate that if a follow-up meeting was called for South Africa upon
return, how many of the tour participants would attend?
On the positive side, we had a very beneficial day in Chicago and saw a lot
of existing clients and customers as well as spent some valuable time with
our distributors who are doing a great job. Business was done, relationships
formed and strengthened and the Wines of South Africa made a very positive
impact.
Another debate was raised in Chicago. The question about the coordination of
South Africas marketing efforts was discussed and it was felt that we
should be seeking greater cooperation between South Africas marketing
agencies. A South African wine tour would be a perfect companion for a
tourism tour, a finance tour and perhaps even a Safari lodge tour of
America we have invested heavily in this tour and it is a certainty that
we should be cross-pollinating our efforts to a larger extent. The financial
economies of scale alone scream for this type of cooperation. What if the
big South African investment conference that was in NYC at the same time as
the WOSA tour had been in the same venue??? The missed opportunities hurt
the more you think about them. This is not a finger-pointing exercise. It is
however an effort to spark debate about the future of South Africas
investment into the world market with the greatest potential for South
Africa and our wines in particular.
Many producers have reported exceptional sales into the USA, but this could
easily be explained away with filling the pipeline the shelves are
starting to report increased populations of South African wines but are
they moving. The answer has to be yes, but too slowly. This is a consumer
issue and not an importer/distributor issue. Distributors will not take on
any more brands if the existing ones are not moving. This is what is
happening and we should welcome debate on this. This is not a rule, but a
generalization many producers are doing well but Brand South Africa is
NOT flying off the shelf. We need to coordinate our icons what about gold
and diamonds, table mountain, wild animals, Nelson Mandela, Charlize Theron,
Dave Matthews and many other wonderful SA icons that are yet to be
discovered.
Another contentious question has to be raised about the (negligible)
representation of WOSA board members at this event. The board members on the
tour numbered one (excluding the hard-working CEO, Su) out of a possible
13. If this market is going to be successful we need the support of the
board and this is only going to come about if they understand the market and
this will only ever come about as a result of having been here. It is my
contention that in the next year we are going to have to raise our game
significantly through greater man-power, significantly increased funding and
national coordination if we are going to win the consumer over. Without a
thorough understanding of the complexities and challenges of the US market,
we cannot have strong leadership and without this we are dead in the water.
Despite these challenges, South Africa is gaining traction that will provide
us with a solid platform for our REAL marketing push. Lets call this a
scouting expedition shall we?
Wednesday, May 03, 2006
Pennsylvania, New York and Illinois - the train continues rolling!
> The train to NYC was uneventful and a late arrival and check into the crappy Holiday Inn was not very exciting! My shoebox (hotel room) at $290 per night was a firm welcome to NYC gift and I realized that NYC is back after the horrors of 9/11. Boy this place is expensive.
> Back onto the train on Saturday and a great visit to Farmingdale, a vaguely charming town on Long Island. My train was delayed twice due to brush fires and I ended up taking a bus, another train and 2 taxis to make my way to Stew Leonards Wine Shop. I spent the afternoon doing a tasting and educating the guys on South African wine â they reported a steady growth in their South African sales, but mentioned that South Africa had not yet really dome anything significant to compel customers to reach for our wines. The shelves were also (at the bottom) languishing with expired vintages of wines that I cringed at. Perhaps our friends at the big winery in Paarl could do something to try to sell through some of the unsold back vintages polluting the South African category and taking up valuable shelf space around the country?
> Monday ⦠the big day and the WOSA tasting in the Puck building on Lafayette street was all ready to go. Wines of South Africa and the supporting contingent have to be congratulated for putting on a great show and showing a spectacular face to the buyers and trade of NYC. I was proud to be South African as I saw all the winemakers and agents in a beautiful venue, well dressed and with a wonderful selection of SA wines. The tasting started slowly and then started building until it was fantastically busy â it really was good and the trade poured in. For those that had dome some preparation, it was a great opportunity. I cannot speak for the participating producers without importers about the success of the day â but my gut feel is that it might have been a little less successful business wise? There was a good mix of sommeliers, waiting staff, wine shop owners/buyers and other wine buyers and they all seemed really interested. Pinotage was popular and I heard this remark a number of producers who were caught off guard. The fruity, yummy Pinotage wines that had a little sugar found favour with the patrons. You can agree or choose to disagree, but the fact remains that wines with higher extract, good concentration, some sweet oak, a little residual sugar and a smooth finish do wine the customer over in the US. Now, we can fight this, or we can accept it and listen to the market. This does not mean a wholesale corruption of winemaking philosophy and South African terroir â we should just make a point to understand our markets and adapt ourselves to this. This is not a global direction and w4e should treat this topic carefully and not just accept it. It could get heated if treated lightly. We should perhaps open this topic to greater debate and I intend raising this topic at a Rootstock forum some time this year. Anyone want to join in the debate? Click on the comment tab below to start the debate.
> I write this column from my airplane seat en route Chicago for the next installment of the WOSA tour â the windy city will meat the marauding South African wine industry on Wednesday and we can expect to meet some interested and influential customers. Stay tuned.
The WOSA tasting in NYC















