Written by Chris van Ulmenstein and posted to her blog www.whalecottage.com/blog/Free-lance writer and second-most read South African food blogger Jane-Anne Hobbs, writing the Scrumptious South Africa blog, described food bloggers as “desperate for attention” at the Food and Wine Bloggers’ Club meeting last night, and their genre of writing can be called “vanity publishing”, she said. The bloggers present felt that this description probably applies to bloggers across the board!
|Warwick 'The Blue Lady' |
Mike Ratcliffe is probably the most experienced social media marketing wine marketer, and impressed with the different tools he referred to and uses: Blogging, Twitter, FourSquare, Twideo, Google Maps Latitude, and Nice to Meet You. He has opted out of Facebook, due to the lack of control. He writes a Vilafonte and a Warwick blog, being the Managing Partner of the former brand, and the Managing Director of the latter brand. Vilafonte grapes are grown near Sante Wellness, between Paarl and Franschhoek, and the wines are made in a state-of-the-art venue at Bosman’s Crossing in Stellenbosch, while the Warwick wines are made the traditional way by Mike’s mother Norma on their farm. Her 25th vintage celebration will take the Warwick wines around the world with 40 dinners, at which 10 vintages of their wines will be tasted. Mike is an irregular blogger, as he travels a lot, and finds he has more time to blog when he travels. He “leans to controversy” in what he writes, he says, yet he will not pick a fight, and will step back in a fight. He complimented www.wines.co.za for their platform on which he is encouraged to write, creating huge exposure to their 40000 unique readers per month.