More than 30 people from the wider wine industry have assembled at the
Vilafonté winery to learn about 'Social Media' & how it can be applied in
the wine industry. The afternoon is building a solid base for the
culminating event - an online, Twitter, Facebook and SMS enabled wine
tasting which will reverberate all around the world. The tasting is being
facilitated by Fred Roed from www.worldwidecreative, Jonathan Cherry from
www.cherryflava.com and the incredible team from www.mobilitrix.co.za - the
indominitable pioneers of cell phone marketing in South Africa. If we
achieve nothing, we will at least have some fun doing something that - we
don't think - has ever been done in South Africa before. Follow on Twitter
@mikeratcliffe
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