Friday, October 26, 2012
Friday, October 19, 2012
Tuesday, October 16, 2012
Tuesday, October 02, 2012
Monday, September 10, 2012
Friday, August 31, 2012
My Brilliant Career: Happy to Put His Life on The Vine
07/05/2012Mike Ratcliffe tells Thekiso Anthony Lefifi why he abandoned his dream of becoming a skipper - and why he has never regretted taking up the art of winemaking instead...
What does your job entail?I am managing director of Warwick Wine Estate & Vilafonte Vineyards. Both are high-end family producers of fine South African wine. In a sense, I am the custodian of quality throughout the production and maturation process. Once the wine is in the bottle, I am then chief brand ambassador responsible for allocations and for making sure that the wine is presented appropriately at all times. Finally, I manage a very strong sales and distribution team responsible for placing our wines into restaurants and retailers worldwide. At the end of the day I become chief wine taster as the sun goes down.
What did you want to be when you were young?
I flirted with being a skipper and passed my yachtmaster qualification. Things were stacked against sailing as I grew up in the wine industry surrounded by a family with red wine in their veins. As a family, we are slightly obsessive-compulsive when it comes to this great product and are all involved in wine in some way. My mother was one of the first women to make wine in South Africa and my sister one of the youngest women ever to qualify as a Cape wine master.
How did you get into this industry? And what did you study?
When I joined the family business, I realised just how much I did not know about the industry and decided to educate myself further. With the help of Dr Phil Freese, Brian Croser and Michael Fridjhon I managed to enrol for the graduate diploma in wine business in Australia - at the time the leading wine business programme in the world. A year of intensive wine education was the catalyst that galvanised my thinking and made my future direction clear. I have no regrets.
Are people who leave colleges well equipped to do what you are doing?
Secondary education is invaluable. It taught me how much I did not know and defined the vacuum of knowledge so that I could more effectively seek it out. College also trains you to think about life in general and was critical in defining my thought processes today. It should be said that education is merely a platform on which you build your life experiences. The more solid the platform, the more attainable the grand objectives which I am in the process of building.
What irks you about the wine industry?
I often feel that the wine industry works according to a predefined template. I like to try to do things differently and have respect for others in the wine industry who break free of the mould. Wine is a very competitive business and there are so many factors which jointly contribute to greatness - this also means that there are so many inputs which are ripe subjects for innovation, but innovation seems somehow to be lacking. South Africa has to apply the lesson of innovation in its marketing of its great product to the world. Another things that irks me is people who subscribe to the belief that wine quality can be accurately judged subjectively. Every great wine has its own nuances which will have a different appeal to a different consumer - once a certain minimum level of quality has been attained, it should be recognised that every wine has its own appeal. The best gauge of quality is your propensity to order another bottle.
What was your worst year as a winemaker and why?
In 2004 I lost my father, a great mentor and a true leader in the real world of wine - the world that is derived from the pleasure of consumption. This great setback was only slightly balanced out by the 2004 vintage, which produced some of the best Warwick and Vilafonte wines that we have ever produced.
In your opinion, is SA slowly losing its status as the home of the world's best wines?
South Africa has a long and chequered history and has never really had a reputation as home of the world's best wines. This might well change. There is a new energy fermenting in the winelands that is being driven by a growing band of exciting and innovative winemakers and proprietors who are continually challenging the status quo. It is a very exciting space to operate in - especially when you are surrounded by risk-takers. I believe that South Africa's reputation as the home of great wines will continue to grow and that within my career our wines will take their place among the best in the world.
Is there good money in wine producing?
Top producers know how to make money in the wine industry.
What or who inspires you?
My family inspires me. Innovation inspires me. The breaking down of illogical physical and psychological barriers inspires me. Every day that a new life lesson is learnt inspires me. A great bottle of wine aged to perfection and served under perfect conditions inspires me.
What is the one thing you wished you knew before you went into this sector? What would you have done differently?
The wine industry revolves around relationships - both with regards to the people who work for you and with regards to the people who you do business with. The entire concept of a brand is built on a sense of trust that pervades the relationship between producer and consumer. It took me a few years to work this out. A few lost years.
Author: Thekiso Anthony Lefifi
Article Source: Times Live
Article Source: Times Live
Thursday, August 23, 2012
Saturday, August 11, 2012
Sunday, July 15, 2012
THE OLDEST AND MOST FAMOUS CHARITY WINE AUCTION
Some perspective ...
The Hospices de Beaune is the result of more than six centuries of history. Founded with the aims of healing the sick and comforting the destitute, the hospital has never ceased to develop, thanks, in large part, to numerous benefactors who have enabled the Domaine to grow, thanks to their gifts of vineyards. The funds collected at the Hospices de Beaune wine auctions are entirely destined for the institution’s charities.
An annual event not to be missed, the Hospices de Beaune Wine Auction is an opportunity to come together as a family or between friends, to discover the rich variety of the 44 wine CuvĂ©es offered by the Hospices. Superb quality, young Burgundy wines - vins primeurs – can be acquired, at prices to suit all budgets, and it is possible to customise the bottles with your name, or that of your business or organisation, being printed on the labels.
The Hospices de Beaune is the result of more than six centuries of history. Founded with the aims of healing the sick and comforting the destitute, the hospital has never ceased to develop, thanks, in large part, to numerous benefactors who have enabled the Domaine to grow, thanks to their gifts of vineyards. The funds collected at the Hospices de Beaune wine auctions are entirely destined for the institution’s charities.
An annual event not to be missed, the Hospices de Beaune Wine Auction is an opportunity to come together as a family or between friends, to discover the rich variety of the 44 wine CuvĂ©es offered by the Hospices. Superb quality, young Burgundy wines - vins primeurs – can be acquired, at prices to suit all budgets, and it is possible to customise the bottles with your name, or that of your business or organisation, being printed on the labels.
Monday, July 09, 2012
Sunday, July 08, 2012
An edited extract from a speech about Leadership in the Wine Industry made by Michael Ratcliffe
An
edited extract from a speech about Leadership in the Wine Industry made by
Michael Ratcliffe at the Stellenbosch
launch of the book ‘Grape - from Slavery to BEE’ by Dr. Wilmot James,
Prof Jakes Gerwal and Jeanne Viall.
A
way forward for the South African wine industry?
Would it be inappropriate to ask just who is
in charge of the South African wine industry? Who is providing overall
leadership for the industries growth and development and who is laying the
groundwork for a sustainable future?
![]() |
| Warwick Managing Directo - Michael S. Ratcliffe |
The South African wine industry is having a
tough time. The trading environment is brutal and global economic conditions
show little evidence of improving. The industry is beset with challenges and is
in need of direction. Where is the decisive strategic thinking, the ambitious
and bold master plan and the careful thought that characterises the most
successful global businesses? Where is the cut and thrust?
The leadership vacuum is not a new phenomenon.
In the past decade, this leadership challenge lead to complex efforts to create
a leadership body called the South African Wine Industry Council (SAWIC), but
this well-intentioned project failed due to unnecessary politicisation of the
process and through the unfortunate triumph of vested interest over best
practice. Since the demise of SAWIC, it has been very quiet. Our industry has
many organisations (VINPRO, WKSA, WOSA, SALBA) which provide valuable, but
localised leadership. What is urgently needed is a legitimate overarching body
to corral the industry in one unified direction?
Of late, there have been questions asked of
Wines of South Africa (WOSA) concerning their efficacy at providing leadership
to our industry. This is misguided as WOSA is a marketing body with a simple
mandate to create a generic marketing capability in the export markets. WOSA
does this very well on a limited budget and they are a valuable industry asset.
WOSA does not have the mandate to provide broader strategic industry
leadership. WOSA’s board is also conflicted as it is (in effect) an organ of
the South African Liquor Brand Owners (SALBA) and Wine Cellars South Africa
(WKSA) whose majority vote enables them to determine the best use of industry
monies for generic export marketing.
One of the key functions of a National leadership
organ would be to create and maintain relations with government. Government largely
ignores the wine industry apart from an occasional hand-out from the Department
of Trade & Industry (DTI). The wine industry is a major employer, a disproportionately
large contributor to the fiscus and an unutilised secret weapon for South
African Tourism. Why is it so difficult for the wine industry to be taken
seriously by government? Is it because government is so disorganised and
disinterested, or is the wine industry to blame for lacking focus?
What
should be done to provide leadership? This speaker does not pretend to know the
solution, but is humble enough to venture at least a few points that hopefully
will fuel the right kind of debate.
I believe
that we need to find a way to resurrect a central representative body with
WOSA, DTI, VINPRO, WKSA, SALBA & Government (local and national) all
invited to the table. It should be composed of the best people for the job and
not strive to be all encompassing in its representation. This board should have
a lean staff of well paid senior strategic thinkers, lobbyists and perhaps a
few admin personnel. It should have the aim of empowering the intellectual
capital that resides in our industry to create a forum for strategic planning. The
board should be mandated to establish and foster a high level relationship with
local and National government including the departments of Agriculture,
Finance, Labour, Public Enterprise and Tourism. It should participate actively
and openly in lobbying at the highest level and should have a dedicated budget
for this purpose. In order to keep this body lean and accountable, it should be
funded by government and should not provide funding to any other bodies.
For this
body to have a chance at success, it needs to have someone in Government to
talk too. Incompetence, a stubborn lack of interest and unacceptably high staff
turnover in the Dept of Agriculture has long been a stumbling block for wine
industry leadership. Government and more specifically Agriculture needs to show
some leadership, get some focus, stop messing around with the well being of the
people and give the wine industry the attention that it deserves.
Through effective leadership, the industry could start
to perform closer to its potential, start delivering a meaningful return for
all and realise a ‘Grand Plan’ of uplifting an entire generation.
There
will be much disagreement with the positions taken above, and many of these
comments might be construed as being controversial. However, it would be my
wish that the South African wine industry enter into more rigorous debate
around the topic of leadership.
“If you don’t know where you are going, every
road will get you nowhere.” Henry Kissinger
Saturday, July 07, 2012
Thursday, July 05, 2012
Wednesday, July 04, 2012
Sunday, July 01, 2012
Warwick going even greener...
The Warwick Wine Estate team will plant 300 new trees at The winery by the end of July in our annual 'greening' strategy.
Monday, June 25, 2012
Wednesday, June 20, 2012
Friday, June 15, 2012
Wednesday, June 13, 2012
Tuesday, June 12, 2012
Monday, June 11, 2012
Friday, May 18, 2012
Wednesday, May 16, 2012
Friday, May 04, 2012
WARWICK WINTER TAPAS - Available May - August 2012
Wednesday, April 11, 2012
Tuesday, April 10, 2012
Friday, April 06, 2012
Warwick in Wonderland - The best kids entertainment this rainy Easter Weekend!!
Leave it to Alice, The White Rabbit, The Mad Hatter and the Queen of Hearts to keep your kids entertained this rainy Easter Weekend. See what fun we are having...
Book now
021 8844410 or visit@warwickwine.com
Wednesday, April 04, 2012
Tuesday, April 03, 2012
Buyers and Cellars: Business Students Learn from South African Vineyards
Back in Cape Town, business students headed to
Warwick Estates in the famed Cape Winelands with Dr. Alysse Morton, this
semester’s professor of Operations Management and Global Management.
Morton, a Semester at Sea alumna who last sailed as a college student
herself, brought her two classes on a one-of-a-kind field trip to the
vineyards to better understand how a small business operates in today’s
global market.
![]() |
Student
Photo: Nick Hamilton, Drake
University
|
Warwick Estates, despite being a small operation in a competitive
region, has crafted a sustainable industry and carved an international
business model from production to export and every step in between.
“Their company was interesting because nothing goes to waste at all,”
Goddu continued. “They have a compost area and they pick the grapes,
ferment, and filter them on site.” Additionally, Goddu explained, the
family company has a remarkable international reach. Wine barrels are
made using wood from France and the Balkans, and Warwick’s two main
export countries are the USA and China, proving that everything is
interconnected in today’s business sphere.
The students ended their day at the vineyard gathered around a long
outdoor dining table on the sunlit brick patio. The winery served
freshly baked ciabatta loaves, oak-smoked salmon, and sun-dried tomato
pesto as the sun peaked in the afternoon sky. How’s that for a business
field trip?
Goddu, a student in both of Morton’s classes, previously visited Bamboosero Bike Company in Ghana, and will soon be touring the Coca-Cola bottling plant in Shanghai along with her business classmates.
Click here to read Dr. Alysse Morton's Bio.
Click here to learn more about Warwick Estates.
Subscribe to:
Posts (Atom)



































