Sunday, May 30, 2010
The Twankey Seafood, Champagne, Guinness and Oyster Bar
Tuesday, May 25, 2010
Wednesday, May 19, 2010
Tuesday, May 18, 2010
Has South African wine finally arrived in the USA?
It would be fair to say that South African wine has made some reasonable progress in the United States despite Wines of South Africa.
The incredibly restricted USA budget allocation previously deemed appropriate by the misaligned board of Directors of Wines of South Africa has been wholly inadequate and it is due to the frugal cost of access to Rory Callahan and his New York based team that we have been able to maintain at least a semblance of a generic presence.
As the Directors of WOSA are chosen on the base of volume (instead of value), it would come as a surprise to many readers of this column that America would not have been given a greater focus from the 'powers that be'. With the South African 'big boys' chasing shareholder satisfaction by saturating the commodity-driven UK, Dutch and Scandinavian markets with volume, it would be a further surprise that more emphasis had not been given to the USA, the biggest wine market in the world. It is refreshing that a little recent shareholder activism from the currently disadvantaged and under-represented 'quality' driven smaller wine producers finally convinced the powerful apparatchik to rethink the concept of ignoring the USA and finally agree to dip their toes into the US water. It would appear that the collective South African generic initiative has taken a fairly significant step forward.
Nobody really knew what to expect when the small scattered army of South African winery exhibitors started streaming into the ground floor lobby of Tribeca Rooftops, the rehabilitated industrial venue chosen as the venue for 'The Great South African Wine Show' in New York City. It is clear that WOSA has really stepped up to the plate and the venue, the layout, the decoration and the atmosphere shouted positivity and would not have ever been confused for another country's generic presence. South African wine was standing proud and it was easy to feel patriotic and proud as a remarkable number of producers invested heavily in creating a presence for themselves here. A question mark of attendance hang heavily in the air and a collective sigh of relief could have been felt as the notoriously fickle US trade started streaming into the venue.
I have not seen official attendance, but I can say that the event was buzzing, a large sub-section of NYC (and from further afield) trade and media thronged the corridors and made the first part of the event a big success. The trade seminars hosted by Andre Shearer, Robin Back and Su Birch were also positively received and were straining to contain the enthusiastic attendees. The consumer seminar in the evening hosted by Zelma Long was also described as remarkable and amazing and played right into the American consumers desire for a little showbiz. The timing of the event could not have been better, just prior to the summer season and, perhaps more importantly, almost exactly a month before the kick-off of the Soccer World Cup in South Africa.
The consumer event in the evening was even more eagerly attended and the event felt more like a gigantic wine party than a sophisticated wine event, but underneath the buzz was a large contingent of excited consumers making every effort to learn as much as possible about the wonders of this exciting new wine producing countries. This is how to market wine in America - give them wine education 101 and camouflage it as entertainment. I don't think that we could have wished for a better buzz and it is exciting to see our generic marketing muscle showing it's versatility by flexing in a new market.
"There is a remarkable outcome when you withdraw marketing - nothing happens". Well the converse is true of marketing wine into the USA and it can be said that South Africa has taken the first step on what could become an exciting journey. This is the first step on a completely new journey of discovery in the USA, we are not perpetuating the past and the outcomes have the potential to catapult South African wine even further towards our global aspirations. We should applaud the South African wine industry for embracing and funding this challenge, cudo's to the WOSA board for allocating funds and specifically well done to the entire WOSA team for a job well done.
Now the challenge really starts as we attempt, in our own way to maintain and build momentum. If we do not follow up on this event it will be a travesty, an inexcusable waste of the energy that has been injected in New York and it should be incumbent on the producer shareholders of WOSA to ensure that funds continue to flow into the US market. We have taken a big step, but the next one might even be more challenging. Bravo South Africa.
The Author will be cheering for the US team at the World Cup if Bafana Bafana fail to reach the final.
Follow me on Twitter @mikeratcliffe
Tuesday, May 11, 2010
Sunday, May 09, 2010
The iPad is an excellent tool for winetastings
Warwick Estate & Vilafonte
P.O.Box 2 Elsenburg, 7607, South Africa
FOLLOW ME ON TWITTER www.twitter.com/mikeratcliffe
Friday, May 07, 2010
Re: Got my iPad ....
Sent from my iPhone
On 07 May 2010, at 22:37, "Mike Ratcliffe" <mike@warwickwine.com> wrote:
>
>
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> Mike Ratcliffe
> Warwick Estate & Vilafonte
> P.O.Box 2 Elsenburg, 7607, South Africa
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> FOLLOW ME ON TWITTER www.twitter.com/mikeratcliffe
> <IMG00297-20100507-2235.jpg>
Got my iPad ....
Warwick Estate & Vilafonte
P.O.Box 2 Elsenburg, 7607, South Africa
FOLLOW ME ON TWITTER www.twitter.com/mikeratcliffe
Friday, April 30, 2010
Thursday, April 29, 2010
Warwick & Vilafonte fundraising reception to support the United States South Africa Wine Foundation
About Destination Cellars
Founded in 2006, Destination Cellars is the first and only luxury destination club that offers affluent wine, food and travel enthusiasts personalized access to prestigious winery properties around the world. Individual and corporate club members enjoy exclusive, tailored experiences at more than 100 of the world's finest wineries spanning seven countries. Destination Cellars creates private "once in a lifetime" experiences, to ensure it opens the world of wine to those who desire an extraordinary and memorable journey.
For more information on the event, visit http://www.destinationcellars.com or contact us at 703-327-3109.
Mike Ratcliffe
Warwick Estate & Vilafonte
P.O.Box 2 Elsenburg, 7607, South Africa
FOLLOW ME ON TWITTER www.twitter.com/mikeratcliffe
Wednesday, April 28, 2010
Monday, April 26, 2010
Wednesday, April 21, 2010
Roger with a hard to find bottle of Trilogy 2001 at the Harrow Inn!
Warwick Estate & Vilafonte
P.O.Box 2 Elsenburg, 7607, South Africa
FOLLOW ME ON TWITTER www.twitter.com/mikeratcliffe
Wednesday, April 14, 2010
The calm after the storm - the 2010 wine harvest is now settled
Warwick Estate & Vilafonte
P.O.Box 2 Elsenburg, 7607, South Africa
FOLLOW ME ON TWITTER www.twitter.com/mikeratcliffe
Tuesday, April 13, 2010
ENJOY A WHOPPER OF A WINE WEEKEND AT WARWICK!
Tuesday, April 06, 2010
Wednesday, March 31, 2010
Warwick in Wonderland - this Easter weekend at Warwick Wine Estate
Warwick in Wonderland will be fun for the whole family.
Click on this link:
http://rcpt.yousendit.com/846084753/37fe4d6bf9ed610af079977ef5b9b219
Mike Ratcliffe
Warwick Estate & Vilafonte
P.O.Box 2 Elsenburg, 7607, South Africa
FOLLOW ME ON TWITTER www.twitter.com/mikeratcliffe
Tuesday, March 30, 2010
Thursday, March 25, 2010
Wanna Start a Winery? Get Ready to Sweat
Wednesday, March 24th, 2010 at 5:35:29 PM
by Susan Kostrzewa
A friend sent me a YouTube link to a “Make Your Own Video” skit that hilariously tackles the myth and romance of starting one’s own winery and/or becoming a winemaker.
Once I stopped laughing, I started to really think about what it takes to be happy and successful in those endeavors (other than a ton of money in the case of starting a winery, incredible patience and a work ethic of steel). As the video spoofs, it’s not often about glam and glitter, but a serious, grass-roots devotion to creating an agricultural product that speaks of the place in which it’s grown and made. That’s no easy feat.
I turned to some sage voices in the wine business to ask them what kind of advice they would impart to a person seriously interested in pursuing a life as a winery owner or a winemaker. Here’s what they said:
“Winemakers and winery owners must have extreme passion and a huge connection to the wine. It’s a tête-à-tête relationship with a living organism, and like a human, it evolves over time. Through this personal, in-depth relationship, you’ll also get to know yourself better. Approach it artistically and do not cling too much to concrete objectives.” -Jean-Charles Boisset, owner, Boisset Family Estates
“Winery ownership is not easy. Pleasurable sometimes – but not always. Glamorous, maybe – but not as a rule. Winery owners are pretty hard. They like to go camping and sleep on the ground. They like spinach. They love young Cabernet Sauvignon. There is always a little pain to go with the pleasure. “ –Mike Ratcliffe, owner Warwick Wine Estate
“Vino is mother nature’s precious gift but to produce a beautiful wine is only one step in the process. The challenge is to get the fruit of your labor onto the tables of wine lovers across the globe. In a world full of great wine and thousands of labels, the focus is not on the wine you want to make but one that consumers will enjoy. Next, how to bring it to market with great value? Making and sharing wine is romantic but achieving distribution, brand building, marketing, and investing time, resources and finances is decidedly less so. Worth the ride? Yes, by the glassful!” –Cristina Mariani-May, owner, Banfi Vintners and Castello Banfi
“My advice to an aspiring winemaker? Know what you want. Are you interested in Chardonnay, Sangiovese, Pinot Noir or Verdelho? To make volumes of good wine; or small amounts of great wine? Do you want to incorporate both the vineyard and the winery? Go work at a winery doing what you aspire to do. And work overseas, too. To an aspiring winery owner: First, know how to sell the wines you want to make. Find the best site to make them. Focus on vineyards that can produce them. Use your capital carefully. Or, buy a winery that does what you want, and manage it carefully. For most, winery success requires persistance.” -Zelma Long, pioneering California winemaker and winemaker for Vilafonté Winery
“You must really love and be passionate about what you do, otherwise when the hours get long you will start to hate the job. It definitely is not a 9-5 job (more of a 5 -9 and that is on a good day in the harvest). Be prepared to put in many extra hours, not only during the vintage (6-8 weeks of the year) or when one needs to blend and bottle a wine, but when marketing and promoting your wines throughout the rest of the year. The upside of the job: all of the above if you love wine and live and breathe it, as well as the ability to travel for and with your wines. We have met wonderful people and made many friends through the common bond of wine. Wine is beautiful! –Cathy Jordan, Owner, Jordan (Jardin) Wines
What in your mind is the right approach for the aspiring winemaker or winery owner? Is it more grit than glamour, or a romantic ride?
Filed under: Connoisseurship, Industry Issues, Opinions and Commentary, Uncategorized, Winemaking